We are a family business that have been trading for nearly 100 years. The directors both work in the shop and are customer facing. We have a wealth of knowledge and unrivalled experience with the Honda brand. We have a low rate of staff turnover, ensuring that we have superb knowledge of the product and procedures and a great rapport with our customers. We run our business holistically with the sales team working in unison with the workshop to provide our customers with the best possible care. You won’t get sent to another department! All workshop staff are qualified by Honda to ensure your bike is in safe hands. We are proudly independent of any dealer group and can make decisions without having to consult the board. Honda’s Customer Satisfaction surveys always place us in the top ten of Honda dealers in the UK, normally top 5! Due to our size and location we are able to deliver fantastic customer service at an affordable price.

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Meet the team

Martin Hatfield

Director & Dealer Principle

Adam King

Parts & Aftersales Manager

Colin Boobyer

Sales Manager

Chris Walsh

Technician & MOT Tester

Peter Hill


Phil Smith

Aftersales Assistant


Apprentice Technician

Fiona King

Director & Administration